Our client have been established for 30 years and are a forward thinking UK based manufacturing business.

With a friendly and progressive company ethos, the role comes with excellent benefits and potential.

The main function of the role will be to develop and maintain CRM tools with the goal of improving the efficiency, effectiveness and profitability of the business.

Responsibilities:

* To work with our in house development team to drive the development of the CRM
* Work with the Insights manager and wider business to develop and deliver a CRM strategy that grows customer, loyalty, retention and acquisition.
* Work with the database to recommend testing and segmentation strategies per campaign.
* Ensure the right database management strategy, driving the best possible data processes; includes automating manual processes, data segmentation & database development.
* To establish a process for shortlisting potential changes by the creation of business cases, creation of robust project briefs, testing solutions, communication of changes and ROI analysis.
* Measure, report and optimise CRM activity across the business
* Own the management of the customer database, including administration, analysis, reporting, training and testing.
* To support Managers in improving adoption of all users of SAP CRM
* Work with all key departments in the use of the CRM system

It is essential that you have extensive knowledge of CRM and other database solutions with SAP CRM on premise preferred.

Ideally you will be degree educated in an IT or related subject, with excellent analytical skills.

This is a rare, local opportunity for a CRM specialist to join a large and renowned business.

Commercial Services Kent/Trading Ltd is an equal opportunities Employment Agency & Business and positively encourages applications from all suitably qualified and eligible candidates.