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Brakes Group is a leading supplier to the foodservice sector in the UK, Ireland, France and Sweden. The Group is committed to provide its customers with outstanding service, products and foodservice solutions, its people with a `great place to work` and its suppliers with a great company to partner.
Owned by Sysco, the world`s leading foodservice company, Brakes Group comprises a family of specialist businesses which are able to deliver everything the caterer needs. It provides a professional, friendly regional service supported by a national network of depots, which ensures it offers an exceptional and individual service to each and every one of its customers
Customer Lifecycle Manager - Marketing

The Role
This key role within the Commercial Marketing team is responsible for the development & delivery of outstanding lifecycle communications to our Independent customer base. With the customer at the heart of our business, the position must ensure that all communication is timely, relevant and commercially successful.

Key Responsibilities

- Development & maintenance of the contact strategy including targeting & opportunity identification
- Build & implement triggered lifecycle campaigns across early life, in-life and retention
- Close work with our third party analytical provider to deliver analysis & insight that underpins all decisions
- Measurement, tracking & recommendations based on data input & communication output effectiveness
- Working collaboratively with key internal stakeholders to ensure lifecycle initiatives are commercially sound
- Continually engage our sales force in order to support all activity

- High output of work with fantastic attention to detail
- Ability to interpret data and understand complex analytics
- Experience in planning customer journeys across a range of scenarios and engagements
- Experience of developing & delivering a contact strategy
- Creative with ideas and problem solving
- Strong commercial acumen
- Deliver an incremental improvement in customer retention
- Drive margin through development of early, in-life and long life retention contact strategy
- Create welcome activity that improves the average transaction rate of new customers
- Improved customer engagement due to timely & relevant communications

Technical Skills/Requirements:
Essential:

- Excellent verbal, written and numerical skills
- Experience using ESPs, to schedule, launch and analyse campaigns
- Experience in using bespoke customer databases or CRM systems
- Campaign planning and end-to-end project management experience
- A minimum of 3 years marketing experience, preferably in a B2B environment

Desirable:

- Experience using automated campaign software
- Exposure to data modelling and analytical techniques
- Marketing degree or equivalent marketing certification
- Experience in food/grocery industry

The Business
Brakes Group is committed to reducing the environmental impact the business has on both the communities it serves and the countries it operates in. It has ISO 14001 accreditation - an internationally recognised standard for environmental performance.
Brakes Group operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.
Brakes UK uses a third party to undertake a number of checks. Any offer of employment made by Brakes UK would be conditional upon receiving a satisfactory; reference, identity document(s), basic DBS certificate and basic credit check.