Adobe CRM Marketing Manager – SAGA
- Advertiser: Saga
- Unique ID:854469
- Location: Folkestone, Kent
- Salary:Competitive salary plus excellent staff benefits
- Job Type:Full-Time, Permanent
- Date:Thursday 29th December 2016
The Saga Way…… At Saga we exist to make the lives of retired people better; where we see the world through our customer’s eyes, so we can exceed their expectations; where nothing is too much trouble for our customers; where we trust and challenge each other to be brave and do the right thing and where we are ‘One Saga’.
As our business moves into a new and re-energised future of growth there is a real opportunity for great people to play a significant role as part of one the UKs most iconic and trusted brands.
We are looking for a dedicated driven individual to join our growing Digital Department as an Adobe CRM Marketing Manager.
Saga is overhauling its Campaign Management capability to embrace a multi-channel, customer-centric way of working. We are moving from a marketing model of pushing the same message to a more personalised and relevant message and channel based on their actions. The communication might be through an email, an outbound call, a SMS or an app push.
The Adobe CRM Marketing executive leads the work across Saga travel to define the current customer journey (mostly already completed) and more importantly to map the future customer journey across our various channels. The person will define the size of the opportunity (mini business case) which will prioritise the various journeys.
The CRM executive will drive this implementation in Adobe Campaign and then measure the outcomes, repeating the process in an Agile methodology until our current “push” marketing campaigns are all updated and transferred across to Adobe Campaign. They will also design the new “pull” campaigns which will be triggered from on and offline customer behaviour. Through this process, the role will increasingly look at the performance of the launched campaigns to optimise as we test & learn with our messaging.
This will require the individual to push to see the world through our customer’s eyes to improve processes and Saga’s messages. The successful candidate will need to work closely with teams across marketing (both traditional and digital), call centre and IT (who are driving the implementation). There will be a strong emphasis on the data shared between the various systems to trigger, personalise and measure the campaigns.
This position has been newly created to emphasise the importance of getting the future customer journeys right.
If you think you have what it takes to make a difference in this area of the business we would love to hear from you today!!
So, we’ve sparked your interest….now what’s in it for you?
We’re offering an excellent salary package, plus a wide range of excellent benefits, including private healthcare, pension scheme, on site nursery, social club and discounts on holidays and insurance products.
If you would like more information on either role please visit Saga Careers - http://www.sagacareers.co.uk/. If you’d also like to find out a bit more about Saga plc, our values and our vision of the future, take a look at www.corporate.saga.co.uk
Interested? Apply today – we’re looking forward to hearing from you!
This position is being advertised by a direct employer.