Job title: Senior Marketing Manager – Brand Development and Digital
Based in: Kings Hill, Kent or London, initially 3 days a week from home/at distance
Hours: Full-time, 35 hours per week
Salary: Up to £53,000
Are you an experienced brand marketer with a history of delivering complex branded multichannel digital campaigns? Do you want to be part of a global charitable organisation that connects those who can afford to give with communities in need?
As part of CAF’s Marketing Team you will work across the organisation, supporting the delivery of our work and mission.
The Senior Marketing Manager – Brand Development and Digital, will lead the marketing team in the deployment, implementation and maintenance of the CAF Group brand.
You will already be highly experienced in the use of digital channels for lead generation, awareness building, customer retention and thought-leadership impact. You will take ownership for front-end web development in UK and across the CAF Group, as well as supporting CAF’s Global Alliance. Internally, you and your team will provide a ‘shared services model’ of expertise and execution to the Brand and Marketing Division, CAF Bank, Human Resources, Finance and colleagues across the Group.
You may have experience working in financial services, online retail or charitable marketing, or be looking for a move away from agency life.
You will already be highly skilled in SEM, SEO and social media marketing strategy, but with a detailed understanding of building and managing national and international brands. Experience of managing a brand ref-fresh or similar project would be an advantage.
You will manage digital marketing specialists, channel owners and content producers. Your role will support CAF’s growth and retention campaigns across its audiences, working closely with audience marketing managers. You will be considered the de facto expert on digital branded content development and work with the Head of Marketing and Group Brand and Marketing Director to deliver a global brand refresh, across all customer touchpoints (online and offline).
An academic foundation, to degree level, in marketing, digital marketing or business science is required. Ideally you will have experience in similar roles, at least one year of which has included line management. Your experience would also include work for or with digital marketing specialist agencies and managing these relationships. Experience of managing brand and channel budgets is required. Experience of data analysis and advanced use of Google Analytics is a must.
Knowledge of the philanthropic or charitable sectors would provide you with a valuable foundation but isn’t a prerequisite. A passion for being part of building a better society for all will keep you energised and connected with our shared values.
Initial interviews will be conducted over video (Zoom) with short-listed candidates invited to either an in person or video (Zoom) panel interview. Panel interview candidates will be expected to produce a short presentation if successful in their initial interview. Please make the recruiting manager aware of any challenges you may face in the use of video conference technology.
We’re a charity, a bank and champion for better giving, and for over 90 years we’ve been helping donors, companies and charities make a bigger impact. We exist to make giving go further, so together we can transform more lives and communities around the world. We are CAF and we make giving count.
CAF is a Disability Confident Employer. We guarantee to interview disabled applicants who meet the minimum criteria for the role. Please advise us if you consider yourself to have a disability.
For further information about this exciting opportunity or to apply please send your CV and a supporting statement explaining why you would be the best candidate for this position to the HR Team quoting reference number MR544. If this method of applying is not possible, then please contact a member of the HR team either by the email address above or by calling us on 03000 123 566 to discuss how we can support you to apply.
Applicants must be eligible to work in the UK.
Closing date for receipt of applications is 6th August 2021.
First interviews will be taking place week commencing 16th August 2021.