Gerrard White Consulting



Job Title - Digital Content Writer

Location - Tunbridge Wells

Salary - £25,000 - £30,000

Industry - Fashion Retail

Job Role

This role would ideally suit a highly organised individual with 2+ years' experience in a similar copywriting role, who can consistently deliver strategically written, engaging copy to our international audience. The ability to understand and apply internationally recognised words and phrases is of paramount importance. With the opportunity to grow in your role, the position as part of the editorial team will see you work to deliver all aspects of digital content copy, including transactional emails, marketing newsletters, competitions, push-notifications and brand campaigns.



The successful Digital Content Writer (Copy Writer) will be required to do the following requirements but won't be limited to:

* Write and edit engaging copy across all editorial channels, to include (but not exclusively) maximizing copy for SEO, on-site and social messaging for brand campaigns, corporate messaging, transactional e mails and marketing newsletters.
* In conjunction with the Features Editor, compile and work via a style checklist to ensure consistency in hyphenation, capitalization and correct grammar etc.
* Provide day to day support to the Features Editor to ensure all deadlines are met.
* Working harmoniously with the Managing Editor, Features Editor and Marketing Manager, ensure all copy follows the brief and is well written, logically structured, grammatically and factually correct.
* Alongside the wider editorial team, pitch dynamic content ideas to contribute to the annual editorial content plan.
* Undertake regular research (both reactive and proactive) to assist with wider editorial projects and to develop your commercial awareness.
* To continually monitor the political, legal, sociocultural, economic, and technological environments.
* Collaborate with our SEO and Acquisition team to ensure copy is well-optimised for growing reach and acquiring new customers.



The successful Digital Content Writer (Copy Writer) must be able to display the following experience, skills and qualifications in in the following however won't be limited to:

* Proven ability to Write, Copy Write
* Deliver content across business editorial and marketing functions.
* You should possess excellent written English with editorial awareness and sub-editing/proof reading skills.
* Experience of mentoring and nurturing junior members of staff.
* An understanding of how to apply SEO best practices.
* A commercial knowledge of fashion.