Senior Marketing Executive / Manager, Dartford, £35,000 - £45,000



Main purpose of role:

The Senior Marketing Executive / Manager strategically develops and implements the Group's advertising, marketing and communications programs regarding its services, to build brand awareness and increase sales.

Key result areas:

* Lead the development of a Marketing and Communications strategy that is consistent with the objectives and goals of each of our subsidiary companies within the Group
* Play a lead role in the Group's efforts to build a strong brand in all forms of media, for each company within the Group
* Determine annual marketing budget (for approval by the Board) required to deliver the strategic platforms and allocates spend accordingly
* Create and implement strategic and tactical marketing/media plans and initiatives that include print, online, tradeshows, and social networking opportunities
* Maintain a dynamic and engaged presence on the Group's social media and develop a stronger presence on all social media channels
* Ensure company websites are regularly updated with new and relevant content by writing content and sourcing from colleagues across the Group's family of companies
* Monitor the performance of company websites to increase the usage and impact of the website Social Media
* Keep up to date with social media trends and effectively engage with existing and potential clients that benefit the Group
* Support Directors and other staff to develop content for articles, blogs and other content for publication in a range of influential publications
* Provide marketing support with bid writing and producing professional submissions
* Create, write and execute publicity campaigns, press releases and news alerts to generate press around significant events for the Group's Marketing
* Develop strong relationships with a large and influential network of media and sector contacts and keep them informed about developments in the Group with the objective for regular articles and content to appear across a range of UK, trade and sector media
* Oversee the production of impactful marketing collateral for the Group that meets the needs of each subsidiary company to promote itself to specific audiences
* Support the Directors and other staff to organise events across the UK that seek to raise the profile of the group and inform and influence clients and potential clients
* Manage corporate branding guidelines and email signatures and mini signature campaigns

Person Specification:

* Superior creative and technical writing skills
* Keen eye for detail and ability to produce high quality content
* Demonstrated experience in internet architecture, direct mail, print and electronic advertising
* Strong creativity and marketing skills
* Ability to generate multiple and varied ideas
* Experience representing companies at trade events
* Ability to prioritise and coordinate multiple projects and competing work demands
* Ability to see the "big picture" while managing several small projects
* Ability to work independently and be self-motivated
* Excellent verbal communication skills
* Advanced IT skills in Power Point, Excel, and Word
* Familiarity with Google Analytics and AdWords campaigns
* Ability to problem-solve job-related issues
* Educated to degree level or equivalent with formal marketing training or qualification (e.g. CIM)
* Demonstrated background in content management, creative writing, technical writing, advertising concepting, social media, print, media negotiations, and digital advertising
* An understanding of the building services industry would be beneficial but not essential

If you're interested in this role, please click apply attaching your most up to date CV.

Becki Fuller, Senior Consultant at Pearson Whiffin Recruitment is handling this role.