Digital Marketing Executive Main Responsibilities:
• Search Engine Optimisation (SEO): optimised content marketing; planning, creation and execution of online content including blogs,
videos, competitions, surveys, infographics.
• Pay-per-click (PPC) campaign Management: Manage and liaise with External PPC agency to implement paid search strategy. Create
online banner adverts and oversee pay per click (PPC) ad management and budgets.
• Maintain partnerships with affiliates and joint venture partners
• Develop and manage digital marketing campaigns.
• Oversee a social media strategy, build online presence across social channels.
• Write and optimize content for the website, blog and social networking accounts such as Facebook and Twitter.
• Track and analyse website traffic flow via Marketing channels and provide regular internal reports.
• Attain key performance indicators (KPIs) such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Produce email marketing campaigns and automated emails, manage customer database, segmentation and email personalisation.
Produce external emails.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments,
particularly developments in mobile marketing and ensure the business is following best practices.
• Monitoring competitor activity

Other tasks not related to role:
• Support customers of Internet Business School.com with advice on their own campaigns.
• Work with the design team to maintain high standard of internal marketing materials and branding.
• Offline marketing activities, including: sponsorship, events, printed ad copy channels and supporting the Marketing Manager in planning
and strategy.

Personal Specifications:
• Excellent written and verbal communication skills.
• Self-motivated, can hit the ground running.
• Ability to work in a team and individually.
• Impeccable organisation and time management.
• A creative flair with the ability to develop new and exciting ideas.
• Can-do attitude with the ability to ‘get the job done’.
• Proven technical ability across multiple digital disciplines and online platforms.
• Experience with Adobe Creative Suite.
• Proficient in Microsoft Office including Word, Excel, Outlook and PowerPoint.
• Experience using Analytics tools including Google Analytics.
• Ability to learn on the job and apply skills that bring value to the business.
Experience of Facebook advertising
Experience of Google Advertising

Job Information

Logicworks Group is an exciting business which consists of a number of business brands established by serial entrepreneur Simon Coulson. We are looking to hire a full time Digital Marketer to work across the following brands:

InternetBusinessSchool.com - Leading UK Internet Marketing training company which offers a range of 30 digital marketing courses online and is an Accredited Diploma awarding organisation.

Darling Buds Farm - An AA 5* holiday, training and wedding venue in Bethersden Kent

The Songwriting Academy - An innovative training company which teaches Songwriting, Music Production and Music Business courses in the UK and internationally, using industry leading experts from the music industry.

Seaview Storage - A self storage business based in Folkestone Kent

Seaview Studios - A recording studio in Folkestone Kent

Reports to : Managing director of group