Digital marketing executive - 2 days per week with scope to increase.

Loucas are recruiting a part-time digital marketing executive to manage their online presence. The role will require someone with experience in a similar role at a professional services company and evidence that have lead or at least managed a digital marketing strategy. The role reports directly into the Managing Director with support from Loucas Digital Business Consultant.

This person must be self-motivated, organised and a continuous learner. It will be their responsibility to manage the content output from Loucas, online advertising campaigns and social media management. As a business to business organisation the role is results oriented and the successful candidate must be able to illustrate where they have run successful lead generation and client engagement campaigns previously.

An ability to write and communicate to a business audience will be required. Experience in accounting is not essential as you will be expected to extract content from the existing Loucas team. You must be able to show experience of creating, optimising and publishing content online. Equally important (for social media posts, webinars and live streams) will be an ability to create and edit images . Some experience of video content would be desirable.

Finally, the role will require results to be collated and presented on a monthly basis with key performance indicators around traffic, engagement and lead generation / enquiries. A working knowledge of Google Analytics and other reporting tools is therefore mandatory.

Overview of expected work and desired skills:

Digital marketing - strategy and planning
Experience of managing website content (ideally Wordpress)
Content planning and production, incl. interview skills and SEO
Copywriting for the web - blog, email, landing pages
Image editing
Social media management
Online advertising - PPC, Facebook Ads,
Lead generation - landing pages and marketing automation
Email marketing - creation and broadcasts
CRM and database management
Reporting - Google Analytics, Data Studio, Facebook Insights