Business Development Executive - Legal

  • Basic salary circa 40k
  • Tunbridge Wells, Kent
  • Lioness Consultants



The role holder will be responsible for working with several key sector groups to develop and deliver their BD strategy in line with objectives. You will be seen as a key member of the team, proactively contributing, championing and instilling BD best practice.

The role holder’s primary stakeholders are the partners and fee-earners within the relevant sector groups – namely, Healthcare; Advertising, Technology and Media (ATM); Financial Services; Consumer Markets; and, Charities. A key part of the role is promoting my clients sector offering to other parts of the business and within BDM. The role holder will liaise with external parties such as suppliers, clients and referrers.


Strategy and planning

With direction from the Head of BD, work with the division head, team leaders and relevant BDM team members to develop the BD and marketing plan, providing insight and ideas

Keep updated with industry issues to identify market opportunities for new products or services

Monitor the BD action plan(s) to help ensure that the strategy is delivered

Challenge fee-earners on the purpose, desired outcomes and ROI of ideas suggested falling outside of the agreed plan

Promote use of systems to facilitate accurate targeting, tracking and reporting

Targeting & prospecting

Propose and develop business development campaign ideas to target key audiences with a focus on lead generation and project manage with support from wider BDM team as required

Collate regular intelligence on competitors to identify BD opportunities

Work with fee-earners to develop plans to actively target prospects and track progress through BD meetings, pipeline management, using CRM system

Develop/leverage relationships with counterparts at referrers to further collaborative marketing and assure regular dialogue

Pitches, proposals and tender submissions

Project manage all aspects of the tender process from initial qualification through to document management and presentation rehearsals

Work with lawyers to produce good quality pitch documents, writing compelling messages which are bespoke to the prospect’s needs

Coordinate obtaining pitch feedback

Track wins, losses and lessons learnt to feed back in to pitch strategy

Client relationship management and key client and referrer activities

Research, track and retain a working knowledge of the key clients, targets and referrers in the sector

Work with Client Insights Manager and CRMs to identify key accounts to retain and grow them

Advocate client reviews and instil learnings through teams

Profile raising

Take ownership of campaigns and events, ensuring activity has clearly identified audiences and goals, providing relevant BD hooks for content, managing marketing lists and setting ROI targets, and liaising with the Events & Campaigns Executive to deliver the activity

Prepare drafts and manage the process for relevant legal directories and award submissions to put my client in the strongest possible position

Keep track of transaction/client activity and liaise with comms team to promote externally when appropriate

Draft, research and produce relevant online and offline content for marketing materials or campaigns as appropriate

Management of information, projects and budgets

Ensure success stories, networking opportunities and other relevant BDM news is communicated internally

Analyse outcomes against costs, report and recommend changes as appropriate

Manage the division’s marketing budget and ensure the team remains on budget


Support other members of the BDM team to develop and deliver firm-wide marketing and BD initiatives as needed

Provide an additional resource to support the wider BD & Marketing function as required by the Director of BD & Marketing


· Experience within a professional services environment, ideally legal. Knowledge of and experience in the real estate sector is highly desirable.

· A minimum of 4 years within a marketing role with operational responsibility for business development activities

· Experience of business development, specifically key account management, sales pipelines and bids

· Mutli-channel campaign management

·Wide experience of using a variety of IT packages (mainly MS Office), databases and new technology solutions

·Accustomed to dealing with external clients, referrers, suppliers, senior internal colleagues and support staff at all levels

· Accustomed to working without close supervision but maintaining a regular information flow particularly with team members and all internal clients


Preferably a graduate, ideally with a marketing or business studies qualification such as the CIM postgraduate diploma or equivalent. However, experience is more important than academic qualifications


·Excellent oral and written communication and interpersonal skills

·Proven ability and credibility to challenge, influence and advise people at all levels

· Effective time and resource management skills

· Project management

· Accuracy and attention to detail

·Research and analysis

· Fexible, energetic, self-motivated, organised and accustomed to meeting tight deadlines

·Team player - accustomed to operating within a team environment, taking responsibility for own work and that of others

Organisational ability, including effective prioritising and ability to progress many projects at the same time without compromising standards

Able to work flexible hours into evenings and in London/regional locations as needed

· Able to appreciate and understand the culture of a law practice

· Able to energise, involve and relate to people at all levels and understand their varied commercial needs and roles and how these translate into business development and marketing requirements.


There will be 25 days holiday per annum. Other benefits will be available after a suitable qualifying period; a contributory pension scheme; private medical insurance; Income Protection and free life assurance cover.

  • Advertiser: Agency
  • Reference: DHKC