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Marketing executive
£25000 - £30000 + Excellent Benefits
Folkestone, Kent
Barker Munro Recruitment Limited
Our client, a market leading complex financial service business are looking to add a Senior Marketing Executive to join the team specialising in digital marketing.
Reporting to the Digital Marketing Manager, you will be primarily responsible for managing a team of digital marketers responsible for online marketing campaigns / initiatives including paid search, SEO, display advertising, affiliates, social media, web content and testing tools.
Duties include:
Development of online marketing campaigns / initiatives including paid search, SEO, advertising, affiliates, aggregators, social media, web content and testing tools (MVT, BT). Overseeing the briefing and liaison between reports and internal web development / design resources, external agencies/ suppliers to ensure timely delivery of campaign
Development and implementation of online marketing campaigns and projects. This will include production of campaign proposals and analysis to track performance against expectation
Internal communication - briefing product and marketing information to sales, customer services and customer relations.
Proactively ensuring that all internal communication opportunities are maximised
Tracking of online marketing expenditure and co-ordination with Accounts department to ensure prompt payment of suppliers
Responsibility for ensuring the correct approvals are obtained for all marketing communications, and subsequent FSA procedures are adhered to
Conduct timely and accurate competitor research
Proactively initiate brainstorming, research and development of new marketing initiatives
Deputise for line manager
Mentor and coach Marketing Executives through development plans
Supervise marketing activities carried out by Marketing Executives
Assist where necessary with complaint enquiries (internal and external)
The successful candidate will possess the following skills and experience:
Proven digital marketing experience, ideally within the financial services industry, with strong influencing and communication skills.
Knowledge and demonstrable competence in online marketing
Strong/good understanding of online marketing principles and techniques
Graduate calibre and/or equivalent professional qualification / experience
Due to the high levels of applications we are experiencing at the moment we are unable to respond to unsuccessful candidates, if you have not had a response within 1 week of applying regretfully you have not been successful
Senior marketing executive - Kent - Marketing
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