Good with numbers?

Possess advanced computer skills?

Interested in customer behavior?

A new role has been introduced within the Motor Marketing team which will work to identify and bring about change in customer experience by proactively identifying opportunities and working with the wider team to implement recommendations.

We will train you to work with a number of analytical tools (Adobe Analytics & Campaign) to enable you to provide insight to impact both online and offline customer journeys.

Once you’re up and running your role will be to:

Become a super-user of our insight tools such as Adobe Analytics, Adobe Target, SessionCam & Rakuten. Helping to raise the profile of the outputs of these tools and sharing the knowledge learnt.
Use the tools to spot behavior and trends in our customer journey communicating your findings to the team.
Analyse results of changes we make to our customer journey and provide recommendations.
You should have very strong analytical skills and experience in previously dealing with data. Experience using analytical tools is preferred but an aptitude to learning new programs and technologies is essential.

Good communication skills are a must, as you will need to be persuasive when presenting your findings to the team to drive future changes forward.

The successful candidate will need to be self-motivated and pro-active.

This role is perfect for either someone with the right qualities looking to get into marketing or a person with experience looking to take their career to the next level.

Requirements
Experience in using and manipulating data to identify opportunities & drive change.
Basic understanding of Marketing including digital & offline practices.
Good understanding of testing methods such as MVT & A/B testing desirable.
Experience of using data analytics tools is desirable but an aptitude for learning new tools is a must.
Have advanced Excel skills including Pivot tables / functions
Graduate calibre and/or equivalent professional qualification / experience necessary.
Responsibilities
Support the Marketing Manager to deliver insight on customer behaviour in both online and offline campaigns
Become a super-user of our insight tools such as Adobe Analytics, Adobe Target, SessionCam & Rakuten. Helping to raise the profile of the outputs of these tools and sharing the knowledge learnt.
Work with your colleagues in the wider motor marketing team to ensure insight is considered and implemented into our testing programme.
Commission and manage your own insight projects.
Liaise with different areas of the business to obtain data which should feed into your insight projects.
Analyse tests in conjunction with the test owner to determine its outcome and possible next steps.
Present insight to necessary stakeholders in order to progress recommendations
The Individual
Passion for everything insight, with an eagerness to understand consumer behaviour.
Appetite to understand future development in technology & marketing.
Creative and commercial thinker; proactive in identifying opportunities that lead to commercial growth and improved customer experience.
Must be good with numbers.
Strong PowerPoint skills.
Good communicator with the confidence and ability to present ideas to different levels.
Excellent at building relationships within the team and with other departments across the business, as well as externally with agencies as needed.