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Marketing Manager

Negotiable

Folkestone, Kent

Recruitment Solutions Folkestone Ltd

We are proud to be working in partnership with our client, with headquarters based in South East Kent, who are looking for a talented Group Marketing Manager, with strong FMCG and people management experience. You will be responsible for the Personal Care brands and manage 3 experienced Senior Brand Managers. You will utilise your experience of working with high street retailers and/or superstores such as Boots, Tescos, Superdrug and Sainsburys to help grow and develop consumer brands.

As a Senior Manager, you will lead by example, owning and directing the development strategy, insight and brand plans based on equity drivers which will achieve and exceed company targets and set the future direction for the brands. Leading your teams to create and execute the plans through development of communications and promotions that prompt the required consumer and customer response to hit target.

This position can be based in South East Kent, full-time or, split between London and South East Kent, depending on your geographical location. Please note, should you choose the option to work from the London offices you will be required to work 2 days a week in the South East Kent location, travel for this will be covered.

**UK market experience is essential**

Further key areas of responsibility:
• Direct and lead the development of creative strategic brand plans by your team
• Ensure deep understanding of consumer needs and habits with the categories – create actionable customer insights
• Market trend analysis
• Work with the Marketing Director to set and agree strategic priorities
• Pricing strategy, price elasticity and econometric modelling to inform strategy decisions
• Overall P&L responsibility and on-going monitoring
• New product development – create the vision of growth of your brands
• Ensure close NPD and R&D in the identification of new product concepts
• Oversee the development of new packing with design agencies
• Oversee development of powerful communications, across all disciplines
• Work closely with Sales and Customer Marketing to drive synergy across all channels
• Ensure the ongoing analysis of marketing activity, measure success and highlight key learning. Report findings to Marketing Director
• Set own development plan, working with the Marketing Director
• Be a Senior Leader within the marketing team and be a trusted partner and advisor for the Sales team and International/Export
• Mange your team, set performance objectives on an annual basis


The successful candidate will also be able to demonstrate the following:
• Relevant Marketing Degree or equivalent
• Minimum 7 years of experience within FMCG
• UK market knowledge is essential
• Extensive management experience
• Experience creating and managing A&P programmes across all disciplines (ATL, BTL and digital)
• MUST have FMCG/Personal Care experience
• Strong analytical skills – financial and market research/data
• Strong commercial acumen
• Excellent interpersonal and influencing skills
• Have a real energy and drive to succeed


This is truly an exciting opportunity for a very experienced Marketing Manager who is looking to take on a brand new challenge.

An exceptional package awaits for the successful candidate.

Apply today and don’t miss out.

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