Publishing Marketing Manager
- Location: London
- Salary: 30 - 35K
- Contract: Permanent
- Hours: Full-Time
- Contact: Teresa Ewart at Lioness Consultants
- Reference: PMB01
- Date Posted: 19th July 2010
My client, a leading web-based service company that offers evaluations and comments on biomedical research, are seeking an experienced and enthusiastic Sales Manager to join their busy team.
The Head of Marketing will be responsible for marketing various products (magazine, reports review journals, the posters repository, and the evaluations database) to advertisers and to subscribers.
Key responsibilities include the following:
„X Developing and implementing plans for marketing to librarians, information scientists and other decision makers in subscribing organisations (including academic institutions, pharmaceutical and biotech companies, and others) in order to improve brand awareness and increase sales.
„X Developing and implementing plans for marketing to end-users in academic institutions, pharmaceutical and biotech companies, and other subscribing organisations in order to improve brand awareness and increase demand.
„X Planning and managing attendance at library meetings and also at key scientific and clinical meetings.
„X Management of marketing and customer services staff members in London and in the US (Philadelphia and/or New Jersey).
„X Developing and implementing PR strategy, and managing any external PR agencies or contractors, should this be required.
„X Planning and overseeing the production of all marketing resources, including print materials, marketing collateral, conference give-aways and booth branding, PowerPoint and other presentations for sales support or general marketing purposes, etc.
„X Planning and implementing print and e-advertising campaigns, including Google ads.
„X Working with the advertising sales team to develop packages for prospective advertisers and taking a leading role in making sure that site/s and email campaigns are optimized for communicating ROI to buyers.
„X Analyzing ROI on campaigns and preparing regular reports on ongoing marketing programs, including spend and results.
„X Coordinating with technical, publishing, sales and editorial departments to develop programs that will advance the quality of service and make it more widely known within the life-sciences community.
The candidate will have:
„X Experience of the science, technical, medicine publishing sector.
„X Broad knowledge and experience of marketing to librarians and information science managers.
„X Substantial e-marketing and e-advertising experience and expertise.
„X Experience of working in an online environment
„X Experience and expertise in using public relations to generate press coverage and enhance reputation.
„X Excellent written and oral communication skills and a high degree of computer literacy.
„X An ability to work to tight deadlines and react quickly to changing priorities.
„X Experience of staff management and development.
„X Experience of setting and achieving targets.
„X An ability to work well with colleagues in other departments.
„X Excellent copywriting skills.
„X High level of awareness of design issues, including typography, layout, branding, and overall aesthetics, plus an ability to manage out-of-house design agencies.
„X A good level of numeracy, with the ability to translate financial goals into effective campaigns.
In return you will receive a generous basic salary, 25 days holiday, bonus holiday scheme, season ticket loan after probation, discounted private healthcare, stakeholder pension and childcare vouchers.
Salary - 30 - 35K
This advertiser is acting as a Recruitment Agency / Business in relation to this role.
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