Summary
Do you want to create and execute a range of digital marketing campaigns at a fast-paced, growing group of businesses? Read on! A tenacious, analytical Digital Marketing Executive is required to join a growing vibrant team responsible for marketing a group of B2C and B2B financial service businesses at our modern offices just off the M20 in Ashford, Kent.

The last year has seen our online presence grow at an incredible rate with online leads now generating more than three quarters of our company revenue. This is a new role within the fast growing marketing team (grown from 2 to 10 people in under a year) and offers excellent career progression prospects. The Digital Marketing Executive role will be very hands on, predominantly paid search led but using the full marketing mix and heavily focused on acquisition through lead generation.

If successful, you’ll be rewarded with a competitive salary up to £25k DOE plus excellent benefits including a contributory pension scheme, private health cash plan and a discretionary quarterly cash bonus. Employees also enjoy a free lunch every month and a range of other social team building activities.

The role
As the Digital Marketing Executive you’ll execute the plan, and report on lead generation activities across all of the RIFT Group companies. It will be your responsibility to ensure your targets are met which are defined channel by channel. You’ll also be responsible for reporting on performance, assisting with forecasting, rolling out new campaigns and developing new creative.

Your expertise will be predominantly on paid search and you’ll have the opportunity to develop skills in other digital marketing channels such as social media, display and email. This is the perfect role for an AdWords expert who wants to take the next step in their marketing career, broadening their remit.

Who you are
The successful Digital Marketing Executive is analytical and passionate about digital marketing with a commercial focus and experience managing AdWords accounts.

If you thrive in a changing, buzzing environment where your expertise will be valued and you can actively influence the future of your business, then this is the team for you.

Your responsibilities
• Support the Group Digital Marketing Manager with forecasts and tactical recommendations for paid search and other paid digital channels.
• Implement and optimise paid search and other digital marketing campaigns
• Take partial accountability for paid search and paid Facebook budgets.
• Manage tracking and reporting for all paid search and paid Facebook spend including analysing ROI.
• Optimise our landing pages and lead generation funnels to maximise the output we get from paid website traffic.
• Communicate effectively with other members of the marketing team to understand their marketing campaigns and how they could impact on yours (and vice versa).
• Develop compelling and effective copy (where appropriate using third party suppliers) to communicate sales messaging and improve divisional KPIs.
• Contribute towards content marketing strategy by identifying opportunities for new content from AdWords SQRs.
• Maintain an up-to-date awareness of our competitors, customers and services when creating content and marketing messages.
• Support where needed in content production for assets such as emails, blogs, infographics and videos.
• Review new technologies and make recommendations to help keep the company at the forefront of developments in digital marketing.
• Manage internal stakeholders, 3rd party and internal relationships in order to effectively deliver targets and manage expectations.

Your skills and experience
• Demonstrable working knowledge of Google AdWords and BingAds
• Familiarity with Google Analytics and analytical aptitude
• Strong written English and basic copywriting/proofing skills
• Results driven, versatile and quick to adapt to change

Desirable but not essential:
• Certified Google partner (previously Google AdWords Professional or GAP)
• 1 year + experience in lead generation via web enquiries
• Experience managing paid social marketing campaigns, particularly Facebook.


About RIFT
Based in Kent since 1999, the RIFT Group works with individual and business clients across the UK, providing complementary services that deliver real financial benefits.

Already long established as the UK's leading tax refund experts, we continue to diversify our expertise and grow a reputation for excellence in Capital Allowances, Research & Development tax credits, Will writing, and Accounting services. Our clients value our professionalism and friendly approach, helping us achieve significant growth, year on year.

Our core values
Reliability - Clients can trust us to keep in touch, so they know what’s happening, and if they want to speak to us they can be sure of a real person at the other end of the line.

Integrity - We treat each client as an individual and make sure that everything is done accurately. We’re so sure of our high standards that we offer our unique RIFT Guarantee.

Friendliness - Our expert team are helpful and friendly. We’re based in the UK and open during the day, evenings and weekends, ready to help people when they need it.

Tenacity - Though we always abide by HMRC rules, we never give up on making sure our clients get the full value of what they’re entitled to.


How to apply
• Send your CV and a brief covering letter to vacancies@RIFTGroup.com
• All applications should be submitted by 18th February
• No telecommuting.