We are a tax company working with individuals and small businesses that value great customer service from people who make things easy to understand. We think we are different and want to ensure our marketing reflects our personality.

The environment is friendly and open – we are very successful, growing quickly and we look after our staff.

This new Marketing Manager role is in a small team but you will be free to work with autonomy – setting budgets, working out marketing strategies focussed on lead generation, building brand presence and delivering end-to-end campaigns for one of our exciting new B2B divisions.

It will be all yours, so essentially you will:
• Develop and manage tactical marketing campaigns focused on customer acquisition, retention and development.
• Identify and maximise any new opportunities to drive new business B2B lead generation, developing ideas and offers for further optimisation across marketing and sales channels.
• Working alongside the Group Digital Marketing Manager, develop and deliver strategies to drive online traffic and social media buzz.
• Manage the production of assets such as email campaigns, printed materials, exhibition materials, website content, whether in-house or via suppliers.
• Be good at negotiating with our suppliers and partners to get the results we are looking for.

You will be used to offline e.g. media such as radio, events, exhibitions, print and production, but we also need someone who wants the freedom to develop truly integrated campaigns with a strong emphasis on digital. It would be an advantage if you can write copy too.

Experience, Qualifications & Knowledge:
• Minimum of 5 years’ experience in a marketing position with at least 1 year at managerial level
• Degree in Marketing (or other appropriate discipline)
• Qualified member of the CIM or equivalent (advantageous but not necessary)
• Proven track record of designing, implementing and managing campaigns that lead to an increase in sales/leads and awareness.
• Experience of working with and/or managing external agencies/suppliers
• Budget management
• Strong commercial understanding

If you have gained experience of all the elements that make an integrated campaign, could describe yourself as an outstanding project manager, but haven’t always had the autonomy you would like - this is for you.

If you are interested, please email vacancies@riftgroup.com to request an application form.

The closing date for applications is Monday 9th February 2015.